Episode 81: Inside DUPR: Death Threats, Controversy, and the Rise to #1

Tito Machado, CEO of DUPR, gets real about the highs and lows of building the world’s leading pickleball rating system. From nearly going out of business and facing intense backlash, including death threats, to helping establish DUPR as the clear global standard in pickleball, now used in more than 183 countries. In this candid episode, Tito shares the journey behind unifying ratings across MLP, PPA, and APP, the latest DUPR updates including mixed ratings, age-specific ratings, and AI-powered features, and how community feedback continues to shape the platform’s evolution and the future of pickleball. Follow us if you like what you're listening to :)