How to Increase Pickleball Court Utilization with Public Booking | Evan Addington, Crush Yard

Crush Yard went live with CourtReserve's Public Booking feature and saw 200+ reservations in just a few weeks — with fuller courts, longer waitlists, and a measurable shift in how players book.In this episode, Ashley sits down with Evan Addington, Director of Pickleball at Crush Yard, to break down exactly how removing account-creation friction transformed court utilization across their Orlando and Charleston locations — and what that means as they scale to new locations.What you'll learn:✅ How eliminating signup and booking friction drove immediate, trackable revenue growth✅ Why Public Booking performs differently across markets (Orlando vs. Charleston) — and what that tells you about your own✅ How a $48 player pass + Public Booking creates a sustainable pay-to-play model without member pushback✅ Why public demand is now changing pass holder behavior — members are booking days ahead instead of waiting for last-minute $5 courts✅ How Crush Yard is using Public Booking as a growth engine for new franchise locations from day oneWhether you run a pickleball club, tennis facility, or racquet sports club, this is a must-watch for any club looking to maximize court utilization and grow revenue without adding friction to the player experience.Subscribe for more real stories from club operators using CourtReserve to grow their business.View more about Crush Yard here – https://crushyard.com/orlando/Learn more about Public Booking – https://courtreserve.com/public-booking/