Brian has anything but an ordinary journey. He overcame losing his father to finding a true purpose in 'Building Pickleball'. He now is a major part of creating the behind the scenes of Professional Pickleball as well as the founders stories, brands stories, and players stories. Find Brian HERE 👉 @BuildingPickleball 0:00 What is ‘Building Pickleball’? 4:35 Struggles of being a Creator 6:04 Why “Building Pickleball’ Became a Thing 7:42 “I wrote down all my fears.” 11:30 “When I lost My Dad I only had 2 choices” 15:05 “He Shifted my Perspective Entirely on Life.” 18:32 Always Wanting More an Unhealthy Mindset? 23:18 To Succeed, Find the Right Tribe 25:45 Resistance from People Close to You 31:19 “It’s Not about What he says, It is what he does.” - About Greg 37:31 You Are Practicing the Wrong Way 50:13 How Brian Uses MMA Tactics in His Drilling Sessions 55:35 Ben Johns & Genie Bouchard Interviews 59:14 Traditional Drilling is Boring: This is Better 1:04:12 Why The John’s Brothers Have Been Taking L’s 1:09:01 The ONE Thing Anna Leigh Waters has Over Everyone Else 1:13:04 Pickleball Studio vs. Building Pickleball at Worlds 1:15:45 How I Leverage HUGE Opportunities as a Youtube Creator 1:18:07 Content Creation Strategies to make you $$$$ 1:22:10 Main Sign of Success: Your Relationships with People 1:27:10 “They Are the Reason The Podcast is Where it Is.” 1:29:29 Why ‘Vuori’ Took A Bet on Brian Lim 1:37:36 “Don’t say, Let’s Collaborate.” 1:41:24 The 3% Rule for Content Creation 1:42:19 Overcoming Fears Behind Sponsorship Pressure 1:46:43 “Failure Is a Choice.” 1:48:14 What is Your Greatest Fear? 1:50:55 Must Listen 1 Piece of Advice from a Rapidly Growing Content Creator 1:54:04 Where To Find Brian Lim and Following “Building Pickleball’

