Modern League & Tournament Programming for Racquet Sports Clubs| Mark Tenney, Founder of Swish

Racquet sports leagues and tournaments are changing fast — and the clubs that modernize their programming are seeing higher participation, stronger member engagement, and more revenue.In this episode of CourtReserve Unscripted, Ashley Owens, Co-Founder of CourtReserve, sits down with Mark Tenney, Founder of Swish, to break down what’s working right now in pickleball league programming, tournament formats, and club-run competitive events.They also dive into the growing demand for shorter league seasons, creative tournament experiences, junior programming opportunities, and what’s next for international pickleball competition — plus how the Swish + CourtReserve integration is helping clubs simplify league registration and player management.In this episode, you’ll learn:✅ How the Swish Interclub Championship works✅ What makes a pickleball tournament a “fan favorite” (prizes, formats, experience)✅ Why 5-week leagues are outperforming long seasons✅ Pricing trends for pickleball leagues (and what clubs are charging today)✅ The future of international pickleball tournaments and travel-based competition✅ Why junior + homeschool programming is a growing opportunity for clubs✅ How clubs are using Swish + CourtReserve integration to automate league signups and simplify tournament player management✅ How pickleball, tennis, and padel programming are starting to convergeWhether you manage a pickleball club, tennis facility, or multi-sport racquet sports operation, this conversation is packed with tactical ideas you can use to improve your leagues, tournaments, and player experience.🏆 Swish + CourtReserve Integration:This integration allows clubs to auto-sync CourtReserve event registrants into Swish with just a few clicks. Once synced, Swish handles real-time match scheduling and score tracking, supports team-based formats with custom partner fields, and more — making it easier to run dynamic leagues and events with less admin.Subscribe for more conversations on club growth, pickleball, tennis, padel, and racquet sports technology.Learn more about Swish here: https://swishsportsapp.com/