Hear more about how they were able to flourish during COVID, really finding a way to separate Diadem from any other brand in the market. And, Evan mentions a new product they’ll be releasing and it’s not a paddle.
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Chapters:
01:30 Evan and Diadem
03:40 Mixing business and friendship
05:45 First business venture
09:50 Traits for building a successful business
13:56 Competing with legacy brands like Wilson
18:40 Why pickleball
22:15 Navigating COVID
25:34 Keeping the momentum
29:23 New Diadem ball
30:50 Strategy
33:20 Current focus
38:00 Sponsoring athletes
42:20 Biggest challenge
47:30 Day to day role
51:30 Work life balance
55:02 What else would would you be doing
56:30 Advice for new founders
57:35 Closing
Diadem was founded in 2015 with a single goal in mind - develop the most innovative, high-quality tennis products in the world to help players maximize their performance. We found that the tennis industry had become stagnant, with very few brands that were challenging the status quo. With a team made up of former collegiate and professional players and coaches, Diadem set out to develop new and exciting products that catered to players of all levels looking to elevate their game.
Developed with performance in mind, each of our paddles has been carefully crafted for a specific type of playing style. Whether your game commands power and spin, or precision and control, we'll have the best option to help take your game to the next level.
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Subscribe for free on:
Spotify - https://open.spotify.com/show/5aPtDs5VOnqpbQpF12SLZN
Apple Podcasts - https://podcasts.apple.com/us/podcast/building-pickleball/id1666931896
Get in touch via email or Instagram:
Email: buildingpickleball1@gmail.com
https://instagram.com/buildingpickleball
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